What the NRA Show Revealed About Automation in QSR

The NRA Show continues to be a major hub for innovation in the foodservice industry. For QSR leaders navigating today’s operational challenges, it’s an opportunity to assess what’s real, what’s next, and what’s working. 

After walking the show floor and connecting with industry professionals, Jeff Wayman, Telaid’s Director of Enterprise Sales, returned with key insights on the current trajectory of technology in QSR. 

“There was no shortage of automation and emerging tech on display,” said Wayman. “But the real conversations happening at the show were about practicality, what can be deployed today and what actually moves the needle for operators.” 

Rather than fully automated kitchens, the real momentum is behind smaller, more targeted automation solutions. AI powered voice systems, digital applications, automated beverage equipment, and fry dispensers are gaining traction because they solve specific pain points without requiring large scale infrastructure changes. 

“Brands are focused on practical technology that delivers ROI, addresses labor shortages, and integrates into their current workflows,” Wayman explained. “They’re not chasing flashy solutions, they’re looking for tools they can scale and generate a quick payback.”  

From Conversation to Execution 

Another clear takeaway from the show was the growing demand for partners who can not only talk about innovation but also implement it successfully in live store environments. 

“At the end of the day, it’s about execution,” Wayman said. “The ability to integrate new technology, train teams, and maintain performance across hundreds of locations is where the real value lies.” 

Telaid continues to stand out as a deployment partner with the experience and infrastructure to deliver nationwide rollouts efficiently and consistently. From infrastructure readiness to installation and ongoing support, Telaid ensures technology reaches its full potential in the field. 

Showcasing Proven Impact 

Wayman also emphasized the power of storytelling through real-world examples. Projects completed for national coffee and QSR brands are strong proof points, especially when results can be clearly demonstrated. 

“We’ve supported high profile roastery locations in cities like New York and Chicago,” Wayman noted. “While we don’t always publicly reference client names, the scale and visibility of these projects speak for themselves.” 

These examples help QSR leaders envision what’s possible when the right technology is paired with the right implementation strategy. 

What are his suggestions for quick service restaurant leaders? 

Take a practical approach. Start with technology that addresses your most pressing challenges and build toward larger transformation from there. Focus on solutions that are scalable, supportable, and ready for deployment. And most importantly, partner with teams that can help you deliver and support, not just design, the future of your operations. 

Ready to transform how your QSR brand executes? 
Let’s talk. Visit www.telaid.com/qsr to get started.