With over 30 years of experience in the quick service restaurant (QSR) space, Jeff Wayman brings deep operational knowledge, technical insight, and a sharp strategic lens to Telaid. At McDonald's Corporation, he spent two decades supporting global markets across operations, IT, supply chain, finance, and strategy. He later led initiatives at PAR Technology, Oracle, and Acrelec, delivering tech solutions for some of the biggest names in the industry.
Now, as Telaid's QSR Practice Lead, Jeff is helping brands turn transformation into execution, fast. His arrival signals more than an expansion of Telaid’s team; it’s a signal to QSR leaders that we’re doubling down on what it takes to scale smart and deliver results.
A Strategic Partner for QSR Transformation
Telaid’s reputation for operational excellence, financial stability, and forward-thinking partnerships made a strong impression on Jeff. “Telaid has the foundation QSRs need right now, and the flexibility to help brands grow,” he explains. With over 40 years of process-driven expertise and a collaborative approach to technology innovation, Telaid offers the kind of environment where transformation can thrive.
From labor shortages and economic pressure to a ballooning tech stack, QSR brands face mounting complexity. While many turn to innovation for relief, the challenge often lies in knowing what to deploy, and how to do it at scale. Jeff’s focus is helping brands simplify and streamline without losing momentum.
At the same time, the guest experience is evolving. Convenience, accuracy, quality, and connection are the new expectations. With mobile ordering, loyalty programs, AI drive-thrus, and more, QSR brands must modernize without sacrificing operational flow or brand consistency.
What’s Next for Competitive QSR Brands
According to Jeff, the most impactful tools are those tied directly to business-building metrics:
- AI-driven drive-thru timers and voice ordering systems
- Self-order kiosks that reduce labor costs and boost average ticket size
- Digital menu boards and handheld tech that enhance order flow
- Future-ready innovations like kitchen automation, smart cameras, predictive analytics, and IoT
These aren’t trends, they’re the foundation of future-ready operations.
Jeff has helped lead major kiosk deployments for brands like McDonald’s, KFC, and Steak n Shake. These projects required more than technology, they demanded deep planning, user interface optimization, and ongoing performance management. The difference between a stalled pilot and a national rollout often comes down to execution.
Driving Measurable Outcomes with Telaid
Jeff sees Telaid as more than an integrator, it’s a true partner in transformation. With scalable support infrastructure, deep QSR expertise, and a proven delivery model, Telaid turns bold ideas into operational reality.
What are his suggestions for quick-service restaurant leaders?
Prioritize business objectives and stay laser-focused on the customer. View technology as a tool, not a silver bullet. Understand the impact on staff, ensure strong post-installation support, and never skip the pilot phase. Operational feedback and ROI analysis are critical.
“Choose ethical partners with proven processes and infrastructure,” Jeff adds. “And most importantly, don’t be afraid to take risks and have fun. The greatest opportunities lie in innovations that improve operations, elevate morale, and delight your customers.”
Ready to transform how your QSR brand executes? Let’s talk.
