--- title: Even in Technology Development, Customer Experience Is the Key description: The Genetec North American Channel Partner event points to the importance of market demands and customer experience in future technology development. Find out how Telaid best-of-breed partner, Genetec, is focusing on the use of technology for business outcomes. image: https://blog.telaid.com/hubfs/BlogPost_Genetec.jpg --- [![Telaid%](https://blog.telaid.com/hs-fs/hubfs/Telaid%20-Aug2017/Images/logo.png?width=168&height=35&name=logo.png "logo.png")](https://www.telaid.com/) - [PODCAST](https://www.telaid.com/podcast/) - [RESOURCES](https://www.telaid.com/company/resources/) - [BLOG](https://blog.telaid.com/blog) - [Why Telaid](https://www.telaid.com/why-telaid/) - - [Why Telaid](https://www.telaid.com/why-telaid/) - [Technology Partners](https://www.telaid.com/why-telaid/technology-partners/) - [People, Process and Tools](https://www.telaid.com/why-telaid/people-process-and-tools/) - [Technology Solutions Center](https://www.telaid.com/why-telaid/technology-solution-center/) - [BICSI Training](https://www.telaid.com/why-telaid/bicsi-training/) - [Solutions](https://www.telaid.com/solutions/) - - [Solutions](https://www.telaid.com/solutions/) - [DeviceWatch](https://www.telaid.com/solutions/devicewatch/) - [Retail Automation](https://www.telaid.com/solutions/retail-automation/) - [Technology Lifecycle Solutions](https://www.telaid.com/solutions/technology-lifecycle-solutions/) - [Technology Deployments](https://www.telaid.com/solutions/technology-deployments/) - [Physical Security](https://www.telaid.com/solutions/physical-security/) - [Wireless](https://www.telaid.com/solutions/wireless/) - [Interactive Solutions](https://www.telaid.com/solutions/interactive-solutions/) - [Point of Sale (POS)](https://www.telaid.com/solutions/point-of-sale/) - [Workforce Device Management](https://www.telaid.com/solutions/workforce-device-management/) - [Case Studies](https://www.telaid.com/solutions/case-studies/) - [Resources](https://www.telaid.com/company/resources/) - [Services](https://www.telaid.com/services/) - - [Services](https://www.telaid.com/services/) - [Managed Services](https://www.telaid.com/services/managed-services/) - [Project Management Organization](https://www.telaid.com/services/project-management-organization/) - [Integration and Deployment](https://www.telaid.com/services/integration-and-deployment/) - [Day 2 Services](https://www.telaid.com/services/day-two-services/) - [Industries](https://www.telaid.com/industries/) - - [Industries](https://www.telaid.com/industries/) - [Retail](https://www.telaid.com/industries/retail/) - [Logistics](https://www.telaid.com/industries/logistics/) - [Finance](https://www.telaid.com/industries/finance/) - [Healthcare](https://www.telaid.com/industries/healthcare/) - [QSR](https://www.telaid.com/industries/qsr/) - [Grocery](https://www.telaid.com/industries/grocery/) - [Convenience](https://www.telaid.com/industries/convenience/) - [Company](https://www.telaid.com/company/) - - [Company](https://www.telaid.com/company/) - [Team](https://www.telaid.com/company#Team) - [Labor Partners](https://www.telaid.com/company/partners/) - [News & Events](https://www.telaid.com/company/news-events/) - [Community Engagement](https://www.telaid.com/company/community-engagement/) - [Careers](https://www.telaid.com/company/careers/) - [Blog](https://blog.telaid.com/blog) - [Contact Us](https://www.telaid.com/company/contact-us/) [![Contact Us](https://no-cache.hubspot.com/cta/default/3454475/92d5f75f-e3df-4380-9163-746c0c54d2ee.png)](https://cta-redirect.hubspot.com/cta/redirect/3454475/92d5f75f-e3df-4380-9163-746c0c54d2ee) #### Call Us We are happy to discuss your business challenges over the phone and answer any questions you have about us. Sales: [+1-800-205-5556](tel:+1-800-205-5556) Service/Support: [+1-866-566-4295](tel:+1-866-566-4295) Technology Lifecycle Solutions For Multi-Site Clients™ - [RESOURCES](https://www.telaid.com/company/resources/) - [BLOG](https://blog.telaid.com/blog) - [SUCCESS STORIES](https://www.telaid.com/solutions/success-stories/) [![Telaid%](https://blog.telaid.com/hs-fs/hubfs/Telaid%20-Aug2017/Images/logo.png?width=168&height=35&name=logo.png "logo.png")](https://www.telaid.com/) - [Why Telaid](https://www.telaid.com/why-telaid/) - - [Why Telaid](https://www.telaid.com/why-telaid/) - [Technology Partners](https://www.telaid.com/why-telaid/technology-partners/) - [People, Process and Tools](https://www.telaid.com/why-telaid/people-process-and-tools/) - [Technology Solutions Center](https://www.telaid.com/why-telaid/technology-solution-center/) - [BICSI Training](https://www.telaid.com/why-telaid/bicsi-training/) - [Solutions](https://www.telaid.com/solutions/) - - [Solutions](https://www.telaid.com/solutions/) - 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[Careers](https://www.telaid.com/company/careers/) - [Blog](https://blog.telaid.com/blog) - [Contact Us](https://www.telaid.com/company/contact-us/) ## Telaid Blog - [![Return to Homepage](https://blog.telaid.com/hubfs/Telaid%20-Aug2017/Images/crumb-home-1.png "Return to Homepage")](https://www.telaid.com/) - [Company](https://www.telaid.com/company/) - > - Telaid Blog - [![Return to Homepage](https://blog.telaid.com/hubfs/Telaid%20-Aug2017/Images/crumb-home-1.png "Return to Homepage")](https://www.telaid.com/) - [Telaid Blog](https://blog.telaid.com/blog) - > - Even in Technology Development, Customer Experience Is the Key ## Telaid Blog [IP Video](https://blog.telaid.com/blog/tag/ip-video), [Physical Security](https://blog.telaid.com/blog/tag/physical-security), [Technology Integration](https://blog.telaid.com/blog/tag/technology-integration), [customer experience](https://blog.telaid.com/blog/tag/customer-experience) # Even in Technology Development, Customer Experience Is the Key ![Beth Bergmann](https://blog.telaid.com/hubfs/beth-bergmann.jpg) 22 February, 2019 by [Beth Bergmann](https://blog.telaid.com/blog/author/beth-bergmann) [![Share on LinkedIn](https://blog.telaid.com/hs-fs/hubfs/Blog%20Icons/social-linkedin.png?width=24&name=social-linkedin.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.telaid.com%2Fblog%2Feven-in-technology-development-customer-experience-is-the-key%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://blog.telaid.com/hs-fs/hubfs/Blog%20Icons/social-twitter.png?width=24&name=social-twitter.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.telaid.com%2Fblog%2Feven-in-technology-development-customer-experience-is-the-key%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.telaid.com%2Fblog%2Feven-in-technology-development-customer-experience-is-the-key%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Even%20in%20Technology%20Development%2C%20Customer%20Experience%20Is%20the%20Key) [![Share on Email](https://blog.telaid.com/hs-fs/hubfs/Blog%20Icons/social-email.png?width=24&name=social-email.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.telaid.com%2Fblog%2Feven-in-technology-development-customer-experience-is-the-key%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.telaid.com%2Fblog%2Feven-in-technology-development-customer-experience-is-the-key%3Futm_medium%3Dsocial%26utm_source%3Demail) ![BlogPost_Genetec](https://blog.telaid.com/hs-fs/hubfs/BlogPost_Genetec.jpg?width=300&name=BlogPost_Genetec.jpg)Over the last five years, technology advancements have increased in number and speed, ushering in never-before-seen devices, software and capabilities. One of Telaid’s best-of-breed partners,[Genetec Inc](https://www.genetec.com/)., has been around since 1997 and has advanced from a supplier of IP video surveillance software to a developer of software and analytics to help customers improve the intelligence, operations and security of their businesses. Committed to delivering data and insights from video, access control and ALPR to make decision-making and action easy, Genetec offers a unified state-of-the-art physical security platform that makes video useful for applications across businesses. Genetec delivers impressive advancements, new features and additional capabilities in their solutions every year. However, at the Genetec North American Channel Partner event, the discussion centered – not on the latest and greatest features and capabilities – but on market demands and the customer experience. Just as we are seeing [customer experience drive the evolution of retail,](https://blog.telaid.com/blog/three-steps-to-delivering-the-retail-customer-experience-demanded-by-consumers-today) services, and so many other industries, it is also driving change among technology providers. Here are some trends and plans that were discussed at the meeting and how they point to the growing focus on the customer experience. - ***Simplification of interfaces***– With analytical power comes complication and user training. Historically, the process of becoming a “power user” of the Genetec platform required days/weeks of training. This unfortunately meant that the powerful information coming out of the Genetec platform could only be accessed by a few trained experts. Increasingly, businesses are demanding platforms that can be accessed by everyday users rather than experts. To make the platform more usable and effective on a day-to-day basis, Genetec is reengineering the interface to increase usability and reduce the need for intensive training and certification. This will ensure better adoption and increased usage. - ***Discussion of outcomes***– The conversation is shifting from features and capabilities of the technology to desired applications and business outcomes. No longer is it about “what the technology can do,” but it’s more about “what can we get out if it in the business.” The discussion of outcomes has both customers and vendors thinking about how the technology is used on a daily basis and the types of data extracted and how that is used to improve the business. These insights will shape the direction of future technology updates. - ***Provide actionable data on demand***– In today’s world, decisions happen in a matter of moments rather than days and weeks. Responsiveness is critical. With more analytics and machine learning, Genetec is growing their platform’s ability to proactively identify and alert users of events, exceptions and incidents of interest, providing valuable information when and where it’s needed most. Seamless integration with other systems makes their solutions even more powerful. From gunshots to customer behaviors, potential dangers and inconsistencies will be flagged for immediate action.   Businesses as a whole are moving to meet the ever-changing demands of customers. Genetec’s growing focus on business outcomes is right in alignment with [Telaid’s mission](https://www.telaid.com/why-telaid/). We are focused on helping companies achieve their business objectives with technology. As you consider technologies, start with the business case, users and applications in mind to ensure the success of your next technology integration. [Previous A Simpler Litmus Test for Success: Are Your Technologies Delivering a Better Customer Experience?](https://blog.telaid.com/blog/a-simpler-litmus-test-for-successare-your-technologies-delivering-a-better-customer-experience) [Next How To Speed the Success of Your Journey To Digital Transformation](https://blog.telaid.com/blog/how-to-speed-the-success-of-your-journey-to-digital-transformation) ### Stay Informed with Telaid News ### Recent ### Categories - [![Retail](https://blog.telaid.com/hubfs/Blog%20Icons/tag-retail.png)Retail](https://blog.telaid.com/blog/tag/retail) - [![Logistics](https://blog.telaid.com/hubfs/Blog%20Icons/tag-logistics.png)Logistics](https://blog.telaid.com/blog/tag/logistics) - [![Healthcare](https://blog.telaid.com/hubfs/Blog%20Icons/tag-healthcare.png)Healthcare](https://blog.telaid.com/blog/tag/healthcare) - [![Physical Security](https://blog.telaid.com/hubfs/Blog%20Icons/tag-security.png)Physical Security](https://blog.telaid.com/blog/tag/physical-security) - [![Wireless](https://blog.telaid.com/hubfs/Blog%20Icons/tag-wireless.png)Wireless](https://blog.telaid.com/blog/tag/wireless) - [![Internet of Things](https://blog.telaid.com/hubfs/Blog%20Icons/tag-iot.png)IoT](https://blog.telaid.com/blog/tag/iot) ### Topics - [Retail (79)](https://blog.telaid.com/blog/tag/retail) - [Digital Transformation (49)](https://blog.telaid.com/blog/tag/digital-transformation) - [Technology Integration (43)](https://blog.telaid.com/blog/tag/technology-integration) - [Physical Security (30)](https://blog.telaid.com/blog/tag/physical-security) - [customer experience (26)](https://blog.telaid.com/blog/tag/customer-experience) - [Loss Prevention (24)](https://blog.telaid.com/blog/tag/loss-prevention) - [AI (22)](https://blog.telaid.com/blog/tag/ai) - [IoT (18)](https://blog.telaid.com/blog/tag/iot) - [QSR (18)](https://blog.telaid.com/blog/tag/qsr) - [Managed Services (12)](https://blog.telaid.com/blog/tag/managed-services) - [Artificial Intelligence (11)](https://blog.telaid.com/blog/tag/artificial-intelligence) - [Rapid Deployment (10)](https://blog.telaid.com/blog/tag/rapid-deployment) - [grocery (10)](https://blog.telaid.com/blog/tag/grocery) - [IP Video (9)](https://blog.telaid.com/blog/tag/ip-video) - [Wireless (9)](https://blog.telaid.com/blog/tag/wireless) - [COVID-19 (8)](https://blog.telaid.com/blog/tag/covid-19) - [Infrastructure (7)](https://blog.telaid.com/blog/tag/infrastructure) - [Interactive (7)](https://blog.telaid.com/blog/tag/interactive) - [automation (6)](https://blog.telaid.com/blog/tag/automation) - [retail technology (6)](https://blog.telaid.com/blog/tag/retail-technology) - [Logistics (5)](https://blog.telaid.com/blog/tag/logistics) - [Telaid Turns 40 (5)](https://blog.telaid.com/blog/tag/telaid-turns-40) - [Big Data (4)](https://blog.telaid.com/blog/tag/big-data) - [C-stores (4)](https://blog.telaid.com/blog/tag/c-stores) - [Site Survey (3)](https://blog.telaid.com/blog/tag/site-survey) - [Telaid Tech Connect Podcast (3)](https://blog.telaid.com/blog/tag/telaid-tech-connect-podcast) - [distribution centers (3)](https://blog.telaid.com/blog/tag/distribution-centers) - [technology deployments (3)](https://blog.telaid.com/blog/tag/technology-deployments) - [Executive Buy-In (2)](https://blog.telaid.com/blog/tag/executive-buy-in) - [Franchises (2)](https://blog.telaid.com/blog/tag/franchises) - [Healthcare (2)](https://blog.telaid.com/blog/tag/healthcare) - [NRF (2)](https://blog.telaid.com/blog/tag/nrf) - [POS (2)](https://blog.telaid.com/blog/tag/pos) - [Vision AI (2)](https://blog.telaid.com/blog/tag/vision-ai) - [convenience stores (2)](https://blog.telaid.com/blog/tag/convenience-stores) - [device repair (2)](https://blog.telaid.com/blog/tag/device-repair) - [Hardware (1)](https://blog.telaid.com/blog/tag/hardware) - [LPRC (1)](https://blog.telaid.com/blog/tag/lprc) - [Notes from the Road (1)](https://blog.telaid.com/blog/tag/notes-from-the-road) - [People and Culture (1)](https://blog.telaid.com/blog/tag/people-and-culture) - [RFID (1)](https://blog.telaid.com/blog/tag/rfid) - [RILA (1)](https://blog.telaid.com/blog/tag/rila) - [ServiceNow (1)](https://blog.telaid.com/blog/tag/servicenow) - [Workforce device management (1)](https://blog.telaid.com/blog/tag/workforce-device-management) - [autonomous checkout (1)](https://blog.telaid.com/blog/tag/autonomous-checkout) - [click-and-collect units (1)](https://blog.telaid.com/blog/tag/click-and-collect-units) - [computer vision (1)](https://blog.telaid.com/blog/tag/computer-vision) - [self-checkout (1)](https://blog.telaid.com/blog/tag/self-checkout) ![Debunk the Myths about Retail](https://blog.telaid.com/hubfs/Telaid%20-Aug2017/Images/cardimage-myths-1.png "Debunk the Myths about Retail") [Debunk the Myths about Retail](https://www.telaid.com/news/myths-about-retail/) ##### Telaid Telaid has a consistent track record of delivering even the most complex technology projects on time and on budget. For more than 40 years, technology integrator, Telaid has served its clients by deploying excellence and exceeding expectations. 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