--- title: A 3-Step Game Plan for Successful Interactive Deployment description: In the final installment of this three-part blog series, we’ll explore critical success factors that can help you ensure the success of your interactive deployment and ongoing success. image: https://blog.telaid.com/hubfs/banner-blog.jpg --- [![Telaid%](https://blog.telaid.com/hs-fs/hubfs/Telaid%20-Aug2017/Images/logo.png?width=168&height=35&name=logo.png "logo.png")](https://www.telaid.com/) - [PODCAST](https://www.telaid.com/podcast/) - [RESOURCES](https://www.telaid.com/company/resources/) - [BLOG](https://blog.telaid.com/blog) - [Why Telaid](https://www.telaid.com/why-telaid/) - - [Why Telaid](https://www.telaid.com/why-telaid/) - [Technology Partners](https://www.telaid.com/why-telaid/technology-partners/) - [People, Process and Tools](https://www.telaid.com/why-telaid/people-process-and-tools/) - [Technology Solutions Center](https://www.telaid.com/why-telaid/technology-solution-center/) - [BICSI Training](https://www.telaid.com/why-telaid/bicsi-training/) - [Solutions](https://www.telaid.com/solutions/) - - [Solutions](https://www.telaid.com/solutions/) - [DeviceWatch](https://www.telaid.com/solutions/devicewatch/) - [Retail Automation](https://www.telaid.com/solutions/retail-automation/) - [Technology Lifecycle Solutions](https://www.telaid.com/solutions/technology-lifecycle-solutions/) - [Technology Deployments](https://www.telaid.com/solutions/technology-deployments/) - [Physical Security](https://www.telaid.com/solutions/physical-security/) - [Wireless](https://www.telaid.com/solutions/wireless/) - [Interactive Solutions](https://www.telaid.com/solutions/interactive-solutions/) - [Point of Sale (POS)](https://www.telaid.com/solutions/point-of-sale/) - [Workforce Device Management](https://www.telaid.com/solutions/workforce-device-management/) - [Case Studies](https://www.telaid.com/solutions/case-studies/) - [Resources](https://www.telaid.com/company/resources/) - [Services](https://www.telaid.com/services/) - - [Services](https://www.telaid.com/services/) - [Managed Services](https://www.telaid.com/services/managed-services/) - [Project Management Organization](https://www.telaid.com/services/project-management-organization/) - [Integration and Deployment](https://www.telaid.com/services/integration-and-deployment/) - [Day 2 Services](https://www.telaid.com/services/day-two-services/) - [Industries](https://www.telaid.com/industries/) - - [Industries](https://www.telaid.com/industries/) - [Retail](https://www.telaid.com/industries/retail/) - [Logistics](https://www.telaid.com/industries/logistics/) - [Finance](https://www.telaid.com/industries/finance/) - [Healthcare](https://www.telaid.com/industries/healthcare/) - [QSR](https://www.telaid.com/industries/qsr/) - [Grocery](https://www.telaid.com/industries/grocery/) - [Convenience](https://www.telaid.com/industries/convenience/) - [Company](https://www.telaid.com/company/) - - [Company](https://www.telaid.com/company/) - [Team](https://www.telaid.com/company#Team) - [Labor Partners](https://www.telaid.com/company/partners/) - [News & Events](https://www.telaid.com/company/news-events/) - [Community Engagement](https://www.telaid.com/company/community-engagement/) - [Careers](https://www.telaid.com/company/careers/) - [Blog](https://blog.telaid.com/blog) - [Contact Us](https://www.telaid.com/company/contact-us/) [![Contact Us](https://no-cache.hubspot.com/cta/default/3454475/92d5f75f-e3df-4380-9163-746c0c54d2ee.png)](https://cta-redirect.hubspot.com/cta/redirect/3454475/92d5f75f-e3df-4380-9163-746c0c54d2ee) #### Call Us We are happy to discuss your business challenges over the phone and answer any questions you have about us. 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[Careers](https://www.telaid.com/company/careers/) - [Blog](https://blog.telaid.com/blog) - [Contact Us](https://www.telaid.com/company/contact-us/) ## Telaid Blog - [![Return to Homepage](https://blog.telaid.com/hubfs/Telaid%20-Aug2017/Images/crumb-home-1.png "Return to Homepage")](https://www.telaid.com/) - [Company](https://www.telaid.com/company/) - > - Telaid Blog - [![Return to Homepage](https://blog.telaid.com/hubfs/Telaid%20-Aug2017/Images/crumb-home-1.png "Return to Homepage")](https://www.telaid.com/) - [Telaid Blog](https://blog.telaid.com/blog) - > - A 3-Step Game Plan for Successful Interactive Deployment ## Telaid Blog [customer experience](https://blog.telaid.com/blog/tag/customer-experience), [Interactive](https://blog.telaid.com/blog/tag/interactive) # A 3-Step Game Plan for Successful Interactive Deployment ![Team Telaid](https://blog.telaid.com/hubfs/team-telaid.png) 24 September, 2019 by [Team Telaid](https://blog.telaid.com/blog/author/telaid) [![Share on LinkedIn](https://blog.telaid.com/hs-fs/hubfs/Blog%20Icons/social-linkedin.png?width=24&name=social-linkedin.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.telaid.com%2Fblog%2Fa-3-step-game-plan-for-successful-interactive-deployment%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://blog.telaid.com/hs-fs/hubfs/Blog%20Icons/social-twitter.png?width=24&name=social-twitter.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.telaid.com%2Fblog%2Fa-3-step-game-plan-for-successful-interactive-deployment%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.telaid.com%2Fblog%2Fa-3-step-game-plan-for-successful-interactive-deployment%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=A%203-Step%20Game%20Plan%20for%20Successful%20Interactive%20Deployment) [![Share on Email](https://blog.telaid.com/hs-fs/hubfs/Blog%20Icons/social-email.png?width=24&name=social-email.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.telaid.com%2Fblog%2Fa-3-step-game-plan-for-successful-interactive-deployment%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.telaid.com%2Fblog%2Fa-3-step-game-plan-for-successful-interactive-deployment%3Futm_medium%3Dsocial%26utm_source%3Demail) ![GamePlanImage](https://blog.telaid.com/hs-fs/hubfs/GamePlanImage.jpg?width=300&name=GamePlanImage.jpg)Now that we’ve explored the[transformational potential for interactive technologies](https://blog.telaid.com/blog/a-tale-of-two-retailers-the-difference-interactive-makes) in specialty retail environments, as you prepare to deploy, we’ll consider some of the critical success factors that can help position you for maximum success. **1) Have Content Ready** One of the most common mistakes retailers make when deploying interactive solutions is failure to realize the volume of content needed to power the interactive engine. From videos to in-depth product information and curated content, a variety of content types are needed on an ongoing basis. In many cases, specialty retailers will deploy a large-scale video wall, for example, but fail to anticipate the volume of video content needed or the resources required to keep the experience fresh and enriching. It’s best to estimate the volume of content needed, how you will source it, and the budget available ***prior ***to deployment. Even a simple month-by-month editorial calendar can be helpful for planning. Be sure to secure sufficient budget and resources to produce the required content in order to ensure a more successful deployment and maximize ROI on your interactive technologies. **2) Plan and Budget Based On What You Need** Another common mistake is for retailers to desire the “champagne” interactive experience on the “beer” budget. Emerging technologies can require a significant investment and it is unrealistic to think that these will be the only IT investments required. It is helpful to start with an available budget in mind and then prioritize investments in interactive according to the budget dollars available. Consider rolling out enhanced capabilities over a period of quarters or even years, depending on ROI and changing market conditions. In some cases, retailers will dive into a project with insufficient budget, compromising on infrastructure or content budget, or even failing to achieve full deployment, all of which can undermine the future success of the project. **3) Conduct a Pilot** Any deployment of a new technology benefits from a pilot. When rolling out interactive technologies, select a few locations. This allows you and your [integration partners](https://blog.telaid.com/blog/tips-for-choosing-the-right-technology-integrator) to identify challenges, best practices, realistic timeframes and design a better deployment plan for large-scale, nationwide roll-out. Lessons learned can mean the difference between on-time deployment and extensive delays. It can mean the difference between unexpected budget overages and on-budget roll-out. Take advantage of the opportunity to learn the best way to deploy interactive by conducting a pilot. With your interactive game-plan in hand, you can successfully [transform your store and your customers’ experience](https://blog.telaid.com/blog/4-ways-interactive-technologies-give-specialty-retailers-staying-power)into an enriching, one-of-a-kind visit that keeps traffic coming through the door. 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