--- title: It's a Long Journey to True Omnichannel Retailing description: Beth Bergmann of Telaid shares some ideas about getting retail technology deployments right in order to achieve true omnichannel retail environments. --- [![Telaid%](https://blog.telaid.com/hs-fs/hubfs/Telaid%20-Aug2017/Images/logo.png?width=168&height=35&name=logo.png "logo.png")](https://www.telaid.com/) - [PODCAST](https://www.telaid.com/podcast/) - [RESOURCES](https://www.telaid.com/company/resources/) - [BLOG](https://blog.telaid.com/blog) - [Why Telaid](https://www.telaid.com/why-telaid/) - - [Why Telaid](https://www.telaid.com/why-telaid/) - [Technology Partners](https://www.telaid.com/why-telaid/technology-partners/) - [People, Process and Tools](https://www.telaid.com/why-telaid/people-process-and-tools/) - [Technology Solutions Center](https://www.telaid.com/why-telaid/technology-solution-center/) - [BICSI Training](https://www.telaid.com/why-telaid/bicsi-training/) - [Solutions](https://www.telaid.com/solutions/) - - [Solutions](https://www.telaid.com/solutions/) - [DeviceWatch](https://www.telaid.com/solutions/devicewatch/) - [Retail Automation](https://www.telaid.com/solutions/retail-automation/) - [Technology Lifecycle Solutions](https://www.telaid.com/solutions/technology-lifecycle-solutions/) - [Technology Deployments](https://www.telaid.com/solutions/technology-deployments/) - [Physical Security](https://www.telaid.com/solutions/physical-security/) - [Wireless](https://www.telaid.com/solutions/wireless/) - [Interactive Solutions](https://www.telaid.com/solutions/interactive-solutions/) - [Point of Sale (POS)](https://www.telaid.com/solutions/point-of-sale/) - [Workforce Device Management](https://www.telaid.com/solutions/workforce-device-management/) - [Case Studies](https://www.telaid.com/solutions/case-studies/) - [Resources](https://www.telaid.com/company/resources/) - [Services](https://www.telaid.com/services/) - - [Services](https://www.telaid.com/services/) - [Managed Services](https://www.telaid.com/services/managed-services/) - [Project Management Organization](https://www.telaid.com/services/project-management-organization/) - [Integration and Deployment](https://www.telaid.com/services/integration-and-deployment/) - [Day 2 Services](https://www.telaid.com/services/day-two-services/) - [Industries](https://www.telaid.com/industries/) - - [Industries](https://www.telaid.com/industries/) - [Retail](https://www.telaid.com/industries/retail/) - [Logistics](https://www.telaid.com/industries/logistics/) - [Finance](https://www.telaid.com/industries/finance/) - [Healthcare](https://www.telaid.com/industries/healthcare/) - [QSR](https://www.telaid.com/industries/qsr/) - [Grocery](https://www.telaid.com/industries/grocery/) - [Convenience](https://www.telaid.com/industries/convenience/) - [Company](https://www.telaid.com/company/) - - [Company](https://www.telaid.com/company/) - [Team](https://www.telaid.com/company#Team) - [Labor Partners](https://www.telaid.com/company/partners/) - [News & Events](https://www.telaid.com/company/news-events/) - [Community Engagement](https://www.telaid.com/company/community-engagement/) - [Careers](https://www.telaid.com/company/careers/) - [Blog](https://blog.telaid.com/blog) - [Contact Us](https://www.telaid.com/company/contact-us/) [![Contact Us](https://no-cache.hubspot.com/cta/default/3454475/92d5f75f-e3df-4380-9163-746c0c54d2ee.png)](https://cta-redirect.hubspot.com/cta/redirect/3454475/92d5f75f-e3df-4380-9163-746c0c54d2ee) #### Call Us We are happy to discuss your business challenges over the phone and answer any questions you have about us. Sales: [+1-800-205-5556](tel:+1-800-205-5556) Service/Support: [+1-866-566-4295](tel:+1-866-566-4295) Technology Lifecycle Solutions For Multi-Site Clients™ - [RESOURCES](https://www.telaid.com/company/resources/) - [BLOG](https://blog.telaid.com/blog) - [SUCCESS STORIES](https://www.telaid.com/solutions/success-stories/) [![Telaid%](https://blog.telaid.com/hs-fs/hubfs/Telaid%20-Aug2017/Images/logo.png?width=168&height=35&name=logo.png "logo.png")](https://www.telaid.com/) - [Why Telaid](https://www.telaid.com/why-telaid/) - - [Why Telaid](https://www.telaid.com/why-telaid/) - [Technology Partners](https://www.telaid.com/why-telaid/technology-partners/) - [People, Process and Tools](https://www.telaid.com/why-telaid/people-process-and-tools/) - [Technology Solutions Center](https://www.telaid.com/why-telaid/technology-solution-center/) - [BICSI Training](https://www.telaid.com/why-telaid/bicsi-training/) - [Solutions](https://www.telaid.com/solutions/) - - [Solutions](https://www.telaid.com/solutions/) - [DeviceWatch](https://www.telaid.com/solutions/devicewatch/) - [Retail Automation](https://www.telaid.com/solutions/retail-automation/) - [Technology Lifecycle Solutions](https://www.telaid.com/solutions/technology-lifecycle-solutions/) - [Technology Deployments](https://www.telaid.com/solutions/technology-deployments/) - [Physical Security](https://www.telaid.com/solutions/physical-security/) - [Wireless](https://www.telaid.com/solutions/wireless/) - [Interactive Solutions](https://www.telaid.com/solutions/interactive-solutions/) - [Point of Sale (POS)](https://www.telaid.com/solutions/point-of-sale/) - [Workforce Device Management](https://www.telaid.com/solutions/workforce-device-management/) - [Case Studies](https://www.telaid.com/solutions/case-studies/) - [Resources](https://www.telaid.com/company/resources/) - [Services](https://www.telaid.com/services/) - - [Services](https://www.telaid.com/services/) - [Managed Services](https://www.telaid.com/services/managed-services/) - [Project Management Organization](https://www.telaid.com/services/project-management-organization/) - [Integration and Deployment](https://www.telaid.com/services/integration-and-deployment/) - [Day 2 Services](https://www.telaid.com/services/day-two-services/) - [Industries](https://www.telaid.com/industries/) - - [Industries](https://www.telaid.com/industries/) - [Retail](https://www.telaid.com/industries/retail/) - [Logistics](https://www.telaid.com/industries/logistics/) - [Finance](https://www.telaid.com/industries/finance/) - [Healthcare](https://www.telaid.com/industries/healthcare/) - [QSR](https://www.telaid.com/industries/qsr/) - [Grocery](https://www.telaid.com/industries/grocery/) - [Convenience](https://www.telaid.com/industries/convenience/) - [Company](https://www.telaid.com/company/) - - [Company](https://www.telaid.com/company/) - [Team](https://www.telaid.com/company#Team) - [Labor Partners](https://www.telaid.com/company/partners/) - [News & Events](https://www.telaid.com/company/news-events/) - [Community Engagement](https://www.telaid.com/company/community-engagement/) - [Careers](https://www.telaid.com/company/careers/) - [Blog](https://blog.telaid.com/blog) - [Contact Us](https://www.telaid.com/company/contact-us/) ## Telaid Blog - [![Return to Homepage](https://blog.telaid.com/hubfs/Telaid%20-Aug2017/Images/crumb-home-1.png "Return to Homepage")](https://www.telaid.com/) - [Company](https://www.telaid.com/company/) - > - Telaid Blog - [![Return to Homepage](https://blog.telaid.com/hubfs/Telaid%20-Aug2017/Images/crumb-home-1.png "Return to Homepage")](https://www.telaid.com/) - [Telaid Blog](https://blog.telaid.com/blog) - > - It's a Long Journey to True Omnichannel Retailing ## Telaid Blog [Digital Transformation](https://blog.telaid.com/blog/tag/digital-transformation), [retail technology](https://blog.telaid.com/blog/tag/retail-technology) # It's a Long Journey to True Omnichannel Retailing ![Beth Bergmann](https://blog.telaid.com/hubfs/beth-bergmann.jpg) 31 October, 2023 by [Beth Bergmann](https://blog.telaid.com/blog/author/beth-bergmann) [![Share on LinkedIn](https://blog.telaid.com/hs-fs/hubfs/Blog%20Icons/social-linkedin.png?width=24&name=social-linkedin.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.telaid.com%2Fblog%2Fits-a-long-journey-to-true-omnichannel-retailing%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://blog.telaid.com/hs-fs/hubfs/Blog%20Icons/social-twitter.png?width=24&name=social-twitter.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.telaid.com%2Fblog%2Fits-a-long-journey-to-true-omnichannel-retailing%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.telaid.com%2Fblog%2Fits-a-long-journey-to-true-omnichannel-retailing%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=It%27s%20a%20Long%20Journey%20to%20True%20Omnichannel%20Retailing) [![Share on Email](https://blog.telaid.com/hs-fs/hubfs/Blog%20Icons/social-email.png?width=24&name=social-email.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.telaid.com%2Fblog%2Fits-a-long-journey-to-true-omnichannel-retailing%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.telaid.com%2Fblog%2Fits-a-long-journey-to-true-omnichannel-retailing%3Futm_medium%3Dsocial%26utm_source%3Demail) ![Picture of icons in the cloud symbolizing omnichannel retail connectivity](https://blog.telaid.com/hs-fs/hubfs/Beths%205%20Trends%20Blog.png?width=420&height=232&name=Beths%205%20Trends%20Blog.png)Although retail is deep into the digital transformation, there’s still quite a long road ahead to realize the final destination: [true, seamless omnichannel retailing](https://blog.telaid.com/blog/the-trends-fueling-technology-deployments-in-retail). A [study from Incisiv and Verizon](https://www.incisiv.com/report-2023-connected-retail-experience-study-operational-efficiency-is-the-new-imperative) indicates that retailers have not yet achieved what they visualize as the ideal state. The more technologies involved, the more complicated deployments become, and emerging technologies offer little in the way of a turnkey, proven deployment process. What’s a retailer to do? At Telaid, we’ve learned that success lies in taking a new approach to technology evaluation, planning and deployment. **Let your vision be your guide** Emerging technologies bring unexplored capabilities to retailers. However, simply deploying a new technology and then trying to discover the relevant applications once it’s implemented is both frustrating and inefficient. It’s advisable to start with a list of business objectives. Then map out the processes and teams the technology will impact. Explain how it will interact with other systems and how it will transform business-as-usual, whether it’s from an operational, loss prevention or customer experience standpoint. This is always step 1one because it drives deployment and defines how you will calculate ROI. **Reap each technology for everything it’s worth** Once the technology is installed and accomplishing its intended objectives, then it’s time to explore expanded or innovative uses for the technology. Organizations often find that there are a host of unexpected benefits that will be generated from that technology. For example, the widespread adoption of self-checkout kiosks was designed to alleviate labor shortages and improve the customer experience. However, retailers have discovered that they also reduce loss due to the fact that employees are not handling cash. Combined with computer vision, it can also reduce losses due to mis-scans. Technologies like [AI have virtually endless uses](https://blog.telaid.com/blog/making-the-most-of-visual-ai-in-retail-to-increase-revenue-reduce-costs-and-mitigate-risk)in the retail environment, most of which have yet to be discovered. Don’t be afraid to experiment with new and innovative use cases. **Integrate retail technologies for optimal performance** Full system integration is a challenge, but critically important to maximizing the value of each technology. This can be challenging with different vendors and disparate solutions. However, the gaps in retailers’ current state versus desired performance may, in large part, point to integration challenges. Challenges like inventory management and seamless online/in-store order processing require clear visibility, which means systems must be integrated. While challenging, this is possible with some planning and the help of cloud-based solutions that can be integrated across disparate systems. As an example, on the maintenance and repair front, Telaid’s DeviceWatch is an AI-powered cloud-based remote monitoring and maintenance software that monitors devices on the network, offering real-time status reporting, remote actions to maintain operations and proactive monitoring. Talk to the experts as you navigate the complexities of designing, deploying and supporting emerging technologies to achieve true omnichannel retailing. [Connect with me on LinkedIn](https://www.linkedin.com/in/bethanybergmann?challengeId=AQF4pRtmZrRcSAAAAYuAqDAVNdJPvr51U6cVc_YXjxI9st-CzJ75l9uz74RptKPeu3uCLxrCBCeY8k-JWO1LkE1Zs-gnydyybQ&submissionId=c8b5693c-e6e3-9217-385e-f103ae67f847&challengeSource=AgEFUeNFJuuyjQAAAYuAqDlIWrWCHEO8Xd7e6AS_1h0t3eARBhquRzkoyA464d4&challegeType=AgENj318ZHYYbgAAAYuAqDlLrIqzu1lqeHDq3ziRZYbWuy37uxNKkh4&memberId=AgFv9-dnau2pSgAAAYuAqDlO2Pjc3C9y_jEZLYRNCAZSaNA&recognizeDevice=AgFSEmvDqYFatgAAAYuAqDlRfXRU2Vs6ZGCtpOuHTlX5RbZIoGI4) to start a conversation. [Previous When It Comes to Rising Crime and Loss, Technology Saves the Day](https://blog.telaid.com/blog/when-it-comes-to-rising-crime-and-loss-technology-is-here-to-save-the-day) [Next The Convergence of Retail Loss Prevention and Operations Has Arrived](https://blog.telaid.com/blog/the-convergence-of-retail-loss-prevention-and-operations-has-finally-arrived) ### Stay Informed with Telaid News ### Recent ### Categories - [![Notes from the Road](https://blog.telaid.com/hubfs/Blog%20Icons/tag-nftr.png)Notes from the Road](https://blog.telaid.com/blog/tag/notes-from-the-road) - [![Retail](https://blog.telaid.com/hubfs/Blog%20Icons/tag-retail.png)Retail](https://blog.telaid.com/blog/tag/retail) - [![Logistics](https://blog.telaid.com/hubfs/Blog%20Icons/tag-logistics.png)Logistics](https://blog.telaid.com/blog/tag/logistics) - [![Healthcare](https://blog.telaid.com/hubfs/Blog%20Icons/tag-healthcare.png)Healthcare](https://blog.telaid.com/blog/tag/healthcare) - [![Physical Security](https://blog.telaid.com/hubfs/Blog%20Icons/tag-security.png)Physical Security](https://blog.telaid.com/blog/tag/physical-security) - [![Wireless](https://blog.telaid.com/hubfs/Blog%20Icons/tag-wireless.png)Wireless](https://blog.telaid.com/blog/tag/wireless) - [![Internet of Things](https://blog.telaid.com/hubfs/Blog%20Icons/tag-iot.png)IoT](https://blog.telaid.com/blog/tag/iot) ### Topics - [Retail (79)](https://blog.telaid.com/blog/tag/retail) - [Digital Transformation (49)](https://blog.telaid.com/blog/tag/digital-transformation) - [Technology Integration (43)](https://blog.telaid.com/blog/tag/technology-integration) - [Physical Security (30)](https://blog.telaid.com/blog/tag/physical-security) - [customer experience (26)](https://blog.telaid.com/blog/tag/customer-experience) - [Loss Prevention (24)](https://blog.telaid.com/blog/tag/loss-prevention) - [AI (22)](https://blog.telaid.com/blog/tag/ai) - [IoT (18)](https://blog.telaid.com/blog/tag/iot) - [QSR (18)](https://blog.telaid.com/blog/tag/qsr) - [Managed Services (12)](https://blog.telaid.com/blog/tag/managed-services) - [Artificial Intelligence (11)](https://blog.telaid.com/blog/tag/artificial-intelligence) - [Rapid Deployment (10)](https://blog.telaid.com/blog/tag/rapid-deployment) - [grocery (10)](https://blog.telaid.com/blog/tag/grocery) - [IP Video (9)](https://blog.telaid.com/blog/tag/ip-video) - [Wireless (9)](https://blog.telaid.com/blog/tag/wireless) - [COVID-19 (8)](https://blog.telaid.com/blog/tag/covid-19) - [Infrastructure (7)](https://blog.telaid.com/blog/tag/infrastructure) - [Interactive (7)](https://blog.telaid.com/blog/tag/interactive) - [automation (6)](https://blog.telaid.com/blog/tag/automation) - [retail technology (6)](https://blog.telaid.com/blog/tag/retail-technology) - [Logistics (5)](https://blog.telaid.com/blog/tag/logistics) - [Telaid Turns 40 (5)](https://blog.telaid.com/blog/tag/telaid-turns-40) - [Big Data (4)](https://blog.telaid.com/blog/tag/big-data) - [C-stores (4)](https://blog.telaid.com/blog/tag/c-stores) - [Site Survey (3)](https://blog.telaid.com/blog/tag/site-survey) - [Telaid Tech Connect Podcast (3)](https://blog.telaid.com/blog/tag/telaid-tech-connect-podcast) - [distribution centers (3)](https://blog.telaid.com/blog/tag/distribution-centers) - [technology deployments (3)](https://blog.telaid.com/blog/tag/technology-deployments) - [Executive Buy-In (2)](https://blog.telaid.com/blog/tag/executive-buy-in) - [Franchises (2)](https://blog.telaid.com/blog/tag/franchises) - [Healthcare (2)](https://blog.telaid.com/blog/tag/healthcare) - [NRF (2)](https://blog.telaid.com/blog/tag/nrf) - [POS (2)](https://blog.telaid.com/blog/tag/pos) - [Vision AI (2)](https://blog.telaid.com/blog/tag/vision-ai) - [convenience stores (2)](https://blog.telaid.com/blog/tag/convenience-stores) - [device repair (2)](https://blog.telaid.com/blog/tag/device-repair) - [Hardware (1)](https://blog.telaid.com/blog/tag/hardware) - [LPRC (1)](https://blog.telaid.com/blog/tag/lprc) - [Notes from the Road (1)](https://blog.telaid.com/blog/tag/notes-from-the-road) - [People and Culture (1)](https://blog.telaid.com/blog/tag/people-and-culture) - [RFID (1)](https://blog.telaid.com/blog/tag/rfid) - [RILA (1)](https://blog.telaid.com/blog/tag/rila) - [ServiceNow (1)](https://blog.telaid.com/blog/tag/servicenow) - [Workforce device management (1)](https://blog.telaid.com/blog/tag/workforce-device-management) - [autonomous checkout (1)](https://blog.telaid.com/blog/tag/autonomous-checkout) - [click-and-collect units (1)](https://blog.telaid.com/blog/tag/click-and-collect-units) - [computer vision (1)](https://blog.telaid.com/blog/tag/computer-vision) - [self-checkout (1)](https://blog.telaid.com/blog/tag/self-checkout) ![Debunk the Myths about Retail](https://blog.telaid.com/hubfs/Telaid%20-Aug2017/Images/cardimage-myths-1.png "Debunk the Myths about Retail") [Debunk the Myths about Retail](https://www.telaid.com/news/myths-about-retail/) ##### Telaid Telaid has a consistent track record of delivering even the most complex technology projects on time and on budget. For more than 40 years, technology integrator, Telaid has served its clients by deploying excellence and exceeding expectations. Flexible and resourceful, Telaid is a single provider of rapid deployments, cradle-to-grave technology solutions, wireless and physical security. - [Solutions](https://www.telaid.com/solutions/) - [DeviceWatch](https://www.telaid.com/solutions/devicewatch/) - [Retail Automation](https://www.telaid.com/solutions/retail-automation/) - [Technology Deployments](https://www.telaid.com/solutions/technology-deployments/) - [Technology Lifecycle Solutions](https://www.telaid.com/solutions/technology-lifecycle-solutions/) - [Physical Security](https://www.telaid.com/solutions/physical-security/) - [Wireless](https://www.telaid.com/solutions/wireless/) - [Interactive Solutions](https://www.telaid.com/solutions/interactive-solutions/) - [Point of Sale (POS)](https://www.telaid.com/solutions/point-of-sale/) - [Workforce Device Management](https://www.telaid.com/solutions/workforce-device-management/) - [Case Studies](https://www.telaid.com/solutions/case-studies/) - [Resources](https://www.telaid.com/company/resources/) - [Industries](https://www.telaid.com/industries/) - [Retail](https://www.telaid.com/industries/retail/) - [Logistics](https://www.telaid.com/industries/logistics/) - [Finance](https://www.telaid.com/industries/finance/) - [Healthcare](https://www.telaid.com/industries/healthcare/) - [QSR](https://www.telaid.com/industries/qsr/) - [Grocery](https://www.telaid.com/industries/grocery/) - [Convenience](https://www.telaid.com/industries/convenience/) - [Company](https://www.telaid.com/company/) - [Our Story](https://www.telaid.com/company/) - [Team](https://www.telaid.com/company#Team) - [Labor Partners](https://www.telaid.com/company/partners/) - [BICSI Training](https://www.telaid.com/why-telaid/bicsi-training/) - [News & Events](https://www.telaid.com/company/news-events/) - [Community Engagement](https://www.telaid.com/company/community-engagement/) - [Careers](https://www.telaid.com/company/careers/) - [Blog](https://blog.telaid.com/blog) - [Contact Us](https://www.telaid.com/company/contact-us/) #### Questions? [Email](mailto:info@telaid.com) Copyright © Telaid. All Rights Reserved. [Privacy Policy](https://www.telaid.com/privacy-policy/)